Ventures & Visionaries Podcast with Mordy Hackel

I sat down with Corey Blumenfeld, founder and CEO of BlueMoso, who runs a team of 70-plus virtual assistants from a laptop in Playa del Carmen and has grown the whole thing on referrals. We got into how he builds real relationships without ever being in the room, why he treats his ADHD as a superpower, and the systems he uses to match the right person to the right founder. We also went deep on AI: what it's great at, where it falls flat, and why the human in the loop is the premium tier. If you've ever said "I can't find a VA that works," this one's for you.👉 Read the full Episode 20 show notes here.
 
Guest Introduction:
Corey Blumenfeld is the founder and CEO of BlueMoso, an outsourced staffing company that has grown to over 70 virtual assistants entirely on word of mouth. He built two companies before this one, including one that raised venture capital, before walking away from the traditional playbook. Originally from Toronto, Corey works from Playa del Carmen, Mexico, writes regularly on AI and leadership, and ends every conversation with a fist bump.
 
Key Takeaways:
 Delegation fails on fit, so assess personality, work style, and communication before you place anyone.
Have the difficult conversations early, because they only get harder once money and pressure enter the business.
If you're on your fifth VA, look at your systems before you look at the hire.
AI belongs on repetitive tasks, and judgment, taste, and decision-making stay with people.
Extreme ownership starts with the founder and transfers down to the entire company.
 
Chapter Markers:
 00:00 Intro: Meet Corey Blumenfeld
01:02 Working from anywhere in Playa del Carmen
04:59 Fist bumps and building virtual culture
06:40 Managing teams across time zones
08:26 ADHD as a founder superpower
13:52 Personality assessments and finding the right fit
16:07 Avoiding conflict with partners and teams
18:55 How often is the problem me?
21:32 Vibe coding and getting ideas out of your head
25:37 AI plus the human in the loop
27:30 What AI is bad at
30:24 Guardrails, history, and nuclear arms
32:51 Building a business on word of mouth
36:58 One thing founders should stop doing
38:14 Wrap up and a final fist bump
 
Keywords:
virtual assistant outsourcing, how to delegate as a founder, hiring virtual assistants, remote team management, working from anywhere, ADHD entrepreneur, founder mindset, AI and human in the loop, what AI can't do, business built on referrals, word of mouth marketing, extreme ownership leadership, difficult conversations with business partners, async communication, entrepreneur podcast

I sat down with Corey Blumenfeld, founder and CEO of BlueMoso, who runs a team of 70-plus virtual assistants from a laptop in Playa del Carmen and has grown the whole thing on referrals. We got into how he builds real relationships without ever being in the room, why he treats his ADHD as a superpower, and the systems he uses to match the right person to the right founder. We also went deep on AI: what it's great at, where it falls flat, and why the human in the loop is the premium tier. If you've ever said "I can't find a VA that works," this one's for you.
Guest Introduction:
Corey Blumenfeld is the founder and CEO of BlueMoso, an outsourced staffing company that has grown to over 70 virtual assistants entirely on word of mouth. He built two companies before this one, including one that raised venture capital, before walking away from the traditional playbook. Originally from Toronto, Corey works from Playa del Carmen, Mexico, writes regularly on AI and leadership, and ends every conversation with a fist bump.
Key Takeaways:
 Delegation fails on fit, so assess personality, work style, and communication before you place anyone.
Have the difficult conversations early, because they only get harder once money and pressure enter the business.
If you're on your fifth VA, look at your systems before you look at the hire.
AI belongs on repetitive tasks, and judgment, taste, and decision-making stay with people.
Extreme ownership starts with the founder and transfers down to the entire company.
Chapter Markers:
 00:00 Intro: Meet Corey Blumenfeld
01:02 Working from anywhere in Playa del Carmen
04:59 Fist bumps and building virtual culture
06:40 Managing teams across time zones
08:26 ADHD as a founder superpower
13:52 Personality assessments and finding the right fit
16:07 Avoiding conflict with partners and teams
18:55 How often is the problem me?
21:32 Vibe coding and getting ideas out of your head
25:37 AI plus the human in the loop
27:30 What AI is bad at
30:24 Guardrails, history, and nuclear arms
32:51 Building a business on word of mouth
36:58 One thing founders should stop doing
38:14 Wrap up and a final fist bump
 
Keywords:
virtual assistant outsourcing, how to delegate as a founder, hiring virtual assistants, remote team management, working from anywhere, ADHD entrepreneur, founder mindset, AI and human in the loop, what AI can't do, business built on referrals, word of mouth marketing, extreme ownership leadership, difficult conversations with business partners, async communication, entrepreneur podcast

Most beauty brands are selling the exact same formula in a different bottle, and customers are starting to figure that out. Kate, founder of Dip, joins the show to unpack the trust recession happening across the beauty industry and why she built her company to run on the opposite of paid reviews and influencer hype. She walks through her path from studying economics to chasing a move to LA, falling into the beauty world by accident, and eventually building a sustainable hair care brand rooted in real relationships with independent retailers who tell customers the truth. Kate gets honest about protecting her formula, opening her own manufacturing facility after her contract manufacturer went bankrupt, and why she turned down hyper growth and big box retail in favor of staying close to her customers. She also shares her philosophy on hiring people smarter than herself, treating customer complaints as a gift to the whole team, and building a company that earns trust one bottle free bar at a time.👉 Read the full Episode 19 show notes here.
Guest Introduction:Kate Assaraf is the founder and CEO of Dip, a sustainable hair care brand she launched with her husband Jonathan in 2021 after nearly twenty years in the beauty industry. She built Dip around plastic free conditioner and shampoo bars formulated by a veteran cosmetic chemist, with a focus on real performance over greenwashing and a distribution model that runs through independent retailers instead of big box stores or paid influencers. Kate has spent her career studying why people buy what they buy, and she has turned that into a company built on trust, transparency, and a refusal to chase growth at any cost. She was named 2024 Mompreneur of the Year by New Jersey Family magazine and continues to run Dip's own manufacturing facility with the same team that helped her build it from day one.
Linkedin Profile: https://www.linkedin.com/in/kate-assaraf-b25a741a7/Website: https://dipalready.com/
 
Key Takeaways:
Most beauty products are built from the same handful of formulas, and the packaging is what actually drives the purchase decision.
Independent refill stores, salons, and surf shops act as the last truth tellers in commerce because the person behind the counter has nothing to gain from lying.
Protecting a formula sometimes means walking away from a contract manufacturer entirely and building your own factory.
Chasing big box retail and hyper growth can quietly bankrupt a founder once sales velocity slows down and the chargebacks start.
Hiring people who know more than you do is not a threat to leadership, it is the thing that makes a company actually work.
 
Chapter Markers: 00:00 Intro 01:38 Falling Into Beauty by Accident 02:48 Why People Pay More for the Same Formula 05:35 Protecting Her Formula From Day One 09:00 The Trust Recession in Beauty 13:35 Solving One Hair Type Problem for the Whole Family 21:06 When Her Manufacturer Went Bankrupt 23:56 Hiring People Smarter Than Yourself 27:07 The Hidden Cost of Hyper Growth 30:15 Turning Profits Into Customer Goodwill 34:28 Return Fraud and Chargeback Culture 40:39 The Hidden Dangers of Plastic 42:22 Final Advice for Taking the Leap 42:55 Where to Find Dip
Keywords:sustainable hair care, shampoo bar, conditioner bar, plastic free beauty, zero waste haircare, beauty industry secrets, sustainable beauty brand, Kate Assaraf, Dip haircare, women entrepreneurs, female founder podcast, small business growth, bootstrapped business, consumer trust, beauty industry marketing, founder interview, sustainable entrepreneurship, DTC brand strategy, eco friendly hair products, independent retail

Most beauty brands are selling the exact same formula in a different bottle, and customers are starting to figure that out. Kate, founder of Dip, joins the show to unpack the trust recession happening across the beauty industry and why she built her company to run on the opposite of paid reviews and influencer hype. She walks through her path from studying economics to chasing a move to LA, falling into the beauty world by accident, and eventually building a sustainable hair care brand rooted in real relationships with independent retailers who tell customers the truth. Kate gets honest about protecting her formula, opening her own manufacturing facility after her contract manufacturer went bankrupt, and why she turned down hyper growth and big box retail in favor of staying close to her customers. She also shares her philosophy on hiring people smarter than herself, treating customer complaints as a gift to the whole team, and building a company that earns trust one bottle free bar at a time.
Guest Introduction:Kate Assaraf is the founder and CEO of Dip, a sustainable hair care brand she launched with her husband Jonathan in 2021 after nearly twenty years in the beauty industry. She built Dip around plastic free conditioner and shampoo bars formulated by a veteran cosmetic chemist, with a focus on real performance over greenwashing and a distribution model that runs through independent retailers instead of big box stores or paid influencers. Kate has spent her career studying why people buy what they buy, and she has turned that into a company built on trust, transparency, and a refusal to chase growth at any cost. She was named 2024 Mompreneur of the Year by New Jersey Family magazine and continues to run Dip's own manufacturing facility with the same team that helped her build it from day one.
Linkedin Profile: https://www.linkedin.com/in/kate-assaraf-b25a741a7/Website: https://dipalready.com/
 
Key Takeaways:
Most beauty products are built from the same handful of formulas, and the packaging is what actually drives the purchase decision.
Independent refill stores, salons, and surf shops act as the last truth tellers in commerce because the person behind the counter has nothing to gain from lying.
Protecting a formula sometimes means walking away from a contract manufacturer entirely and building your own factory.
Chasing big box retail and hyper growth can quietly bankrupt a founder once sales velocity slows down and the chargebacks start.
Hiring people who know more than you do is not a threat to leadership, it is the thing that makes a company actually work.
 
Chapter Markers: 00:00 Intro 01:38 Falling Into Beauty by Accident 02:48 Why People Pay More for the Same Formula 05:35 Protecting Her Formula From Day One 09:00 The Trust Recession in Beauty 13:35 Solving One Hair Type Problem for the Whole Family 21:06 When Her Manufacturer Went Bankrupt 23:56 Hiring People Smarter Than Yourself 27:07 The Hidden Cost of Hyper Growth 30:15 Turning Profits Into Customer Goodwill 34:28 Return Fraud and Chargeback Culture 40:39 The Hidden Dangers of Plastic 42:22 Final Advice for Taking the Leap 42:55 Where to Find Dip
Keywords:sustainable hair care, shampoo bar, conditioner bar, plastic free beauty, zero waste haircare, beauty industry secrets, sustainable beauty brand, Kate Assaraf, Dip haircare, women entrepreneurs, female founder podcast, small business growth, bootstrapped business, consumer trust, beauty industry marketing, founder interview, sustainable entrepreneurship, DTC brand strategy, eco friendly hair products, independent retail

In this episode of Ventures & Visionaries, host Mordy Hackel sits down with entrepreneur and technology strategist Drew Donaldson to discuss one of the biggest shifts in modern business: the collision of AI, automation, and human adaptability.
After nearly a decade running a successful marketing agency, Drew saw firsthand how rapidly advancing AI tools were reshaping his industry. Rather than resisting the change, he made a bold pivot—transforming his business around automation, systems integration, and custom development. In this conversation, Drew shares practical insights on AI adoption, systems architecture, job displacement, self-worth, entrepreneurship, and why the people who thrive in the next economy will be the ones willing to continuously reinvent themselves.
If you're wondering how AI will impact your career, your business, or your future opportunities, this episode is essential listening.👉 Read the full Episode 18 show notes here.
Guest Introduction:
Drew Donaldson is a technology strategist, entrepreneur, and systems integration expert who helps businesses leverage AI, automation, and custom software solutions to improve efficiency and scale operations. After building and operating a successful marketing agency for nearly a decade, Drew pivoted into helping organizations navigate the rapidly changing landscape of AI-driven business transformation.
 
His expertise spans automation architecture, API integrations, operational systems, and helping leaders understand where technology creates leverage—and where human value remains irreplaceable.
Key Takeaways:
AI is not simply changing industries—it is fundamentally changing business models.
Companies that adapt early gain an enormous competitive advantage over those that wait.
The future belongs to people who continuously learn and reinvent themselves.
Custom systems and integrations often create more long-term value than disconnected software tools.
Self-worth and identity play a larger role in career transitions than most people realize.
The biggest risk isn't AI itself—it's refusing to adapt to a changing economy.
 
Chapter Markers:
0:00 Welcome to Ventures & Visionaries
0:30 Introducing Drew Donaldson
2:00 The Super Bowl commercial that changed everything
4:00 Why Drew pivoted away from traditional marketing services
7:00 Watching AI disrupt agency business models in real time
10:00 Reinventing a business while serving existing clients
13:00 From marketing agency to automation and systems integration
16:00 Proofs of concept and helping clients understand AI value
19:00 Build vs. buy: deciding between custom and off-the-shelf solutions
22:00 APIs, integrations, and eliminating system silos
28:00 The rise of AI-assisted development
31:00 What happens to jobs as automation expands
35:00 Self-worth, identity, and career reinvention
39:00 Why adaptability is the ultimate competitive advantage
42:00 Book recommendations and learning in the AI era
46:00 Career advice for the next generation
48:00 What business owners should stop doing today
51:00 How to connect with Drew
52:00 Closing thoughts
Keywords:
Ventures & Visionaries podcast, Mordy Hackel, Drew Donaldson, artificial intelligence, AI automation, systems integration, API development, digital transformation, AI consulting, future of work, entrepreneurship, automation strategy, custom software development, business innovation, creative destruction

In this episode of Ventures & Visionaries, host Mordy Hackel sits down with entrepreneur and technology strategist Drew Donaldson to discuss one of the biggest shifts in modern business: the collision of AI, automation, and human adaptability.
After nearly a decade running a successful marketing agency, Drew saw firsthand how rapidly advancing AI tools were reshaping his industry. Rather than resisting the change, he made a bold pivot—transforming his business around automation, systems integration, and custom development. In this conversation, Drew shares practical insights on AI adoption, systems architecture, job displacement, self-worth, entrepreneurship, and why the people who thrive in the next economy will be the ones willing to continuously reinvent themselves.
If you're wondering how AI will impact your career, your business, or your future opportunities, this episode is essential listening.
Guest Introduction:
Drew Donaldson is a technology strategist, entrepreneur, and systems integration expert who helps businesses leverage AI, automation, and custom software solutions to improve efficiency and scale operations. After building and operating a successful marketing agency for nearly a decade, Drew pivoted into helping organizations navigate the rapidly changing landscape of AI-driven business transformation.
 
His expertise spans automation architecture, API integrations, operational systems, and helping leaders understand where technology creates leverage—and where human value remains irreplaceable.
Key Takeaways:
AI is not simply changing industries—it is fundamentally changing business models.
Companies that adapt early gain an enormous competitive advantage over those that wait.
The future belongs to people who continuously learn and reinvent themselves.
Custom systems and integrations often create more long-term value than disconnected software tools.
Self-worth and identity play a larger role in career transitions than most people realize.
The biggest risk isn't AI itself—it's refusing to adapt to a changing economy.
 
Chapter Markers:
0:00 Welcome to Ventures & Visionaries
0:30 Introducing Drew Donaldson
2:00 The Super Bowl commercial that changed everything
4:00 Why Drew pivoted away from traditional marketing services
7:00 Watching AI disrupt agency business models in real time
10:00 Reinventing a business while serving existing clients
13:00 From marketing agency to automation and systems integration
16:00 Proofs of concept and helping clients understand AI value
19:00 Build vs. buy: deciding between custom and off-the-shelf solutions
22:00 APIs, integrations, and eliminating system silos
28:00 The rise of AI-assisted development
31:00 What happens to jobs as automation expands
35:00 Self-worth, identity, and career reinvention
39:00 Why adaptability is the ultimate competitive advantage
42:00 Book recommendations and learning in the AI era
46:00 Career advice for the next generation
48:00 What business owners should stop doing today
51:00 How to connect with Drew
52:00 Closing thoughts
Keywords:
Ventures & Visionaries podcast, Mordy Hackel, Drew Donaldson, artificial intelligence, AI automation, systems integration, API development, digital transformation, AI consulting, future of work, entrepreneurship, automation strategy, custom software development, business innovation, creative destruction